Olay
Club Olay

Responding to the constant demand for the latest anti-aging applications, Olay established a monthly e-commerce club to inform customers of new additions to its celebrated line of skin care treatments. Club members receive early access to new product arrivals, plus the latest news on the hottest skincare tips and trends.

Client: Olay
Agency: DigitasLBi_US
Senior Art Director: Marni Prince 
Associate Creative Director: Michael O’Brien
Executive Creative Director: Michael Tiedemann