General Motors
Virtual Showroom

Site, video, and model detail pages for the General Motors Virtual Showroom; an interactive primer for consumers to peruse before visiting their local dealership. Virtual Showroom visitors used tools to customize their favorite model to match their specifications or to compare specs of models within the GM fleet.

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Client: General Motors
Agency: Digitas
Executive Creative Director: Michael Tiedemann
VP Group Creative Director: Eric Dean
VP Creative Director: Manny Bernandez
Associate Creative Director: Christopher Handyside
Associate Creative Director: Michael O’Brien
Creative Director: Kenny Rennard
Senior Art Director: Nicholas D’Angelo 
Video Production Company: Shilo
Video Director: Noah Conopask
Director of Video Photography: Max Goldman
Video Editor: Nathan Caswell
Video Storyboard Artist: Ed Traquino
Video Line Producer: Chris Palladino
Executive Producer: Megan Kelly
Sound Mixer: Keith Reynauld