CiTi
You are Not A Loan

Web videos for the You Are Not A Loan campaign for Citi. Designed to reinforce trust in Citi's mortgage division, the effort sought to provide clear and consistent guidance to potential homebuyers for navigating the financial and emotional challenges associated with the home-buying process. 

Client: Citi 
Agency: Critical Mass 
Project Manager: Maria Juric
Senior Producer: Amanda Duke
Senior Developer: Charles-Philippe Girard
Managing Director: Kathryn Brown 
Senior Designer: Sandro Martini 
Designer: Taylor Kline
Editor, Digital: Laurel Metzler 
Director: Stacy Wall 
Producer: Mary Livingston
Art Director: Thiago Campos
Creative Director: Kate Foley 
VP, Operations: Jennifer Muller 
Executive Creative Director: Steve Savic
Video production: Imperial Woodpecker
Editorial: Arcade 
Post FX: Moving Picture Company