Blue Shield of California
A time to lead
Site and video assets for A Time to Lead — an interactive timeline chronicling the response of Blue Shield of California to the wave of COVID-19 infections in the state. The microsite highlights the efforts of the celebrated health insurer to rapidly increase testing, advance equitable vaccine distribution, support small businesses, and help bring an end to the greatest public health crisis in more than a century.
Client: Blue Shield of California
Agency: Critical Mass
Account Director: Emily Davis
Senior Producer: Lisa Page
Strategy: Alyssa Ricioppo
Quality Assurance: Gloriana Conejo
Art Director: Thiago Campos
Developer: Kyle Bruno
Developer: Andrew Belmonte
Senior Developer: Charles-Philippe Girard
Senior Developer: Marcin Zajkowski
Senior Developer: Dev Chauhan
Technology Lead: Jason Law
Technology Lead, Development Operations: Bryan Fullerton
Technology Senior Vice President: Phaedra Marshall
Creative Director: Andrew Zoeller
Executive Creative Director: Steve Savic
Digital Strategy, Blue Shield of California: William Shultz
Director of Communication, Blue Shield of California: Maria Stokes